Mobile ordering app Case Stydy
Project:
Mobile food ordering App
Role:
UX designer, Visuals
Project duration:
October 2021 to March 2022.
Project Vision
We’re creating a new app to help local stores move their business to the internet quickly. We want to provide extra functionality with the “Dish combining” feature: Clients choose dishes and the product list is generated automatically
Challenges
- Busy workers lack the time necessary to prepare a meal.
- Create an App for better shopping experience
- Implement new delivery options
- Implement delivery schedule
- Implement delivery schedule
- Implement recipes from available product range
In this project, we took conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs., stakeholder interviews, and most important our persona hypothesis construction. We started out by asking ourselves some initial key questions.
“What is the product and who is it for?”
“What do our primary users need?”
“Who are our biggest competitors?”
We found data from our SME interview to be the most effective understandings we garnered. We then used an affinity diagram to separate the data into groups of tasks which were further categorized by high level goals for improvement in efficiency, process, depth, and familiarity. Recognizing the conflicts of interest from each audience allowed us to focus on shaping user goals and how those goals would in-turn also affect the business’ goals.
Meet Users
Alise
Age: 42
Education: Master Degree
Hometown: Riga
Family: Civil union
Occupation: Freelancer
Alise is a 42-year-old product manager who enjoys squash, eating out and social media. She is inspiring and smart, but can also be very lazy and a bit selfish. She is a Latvian. She has a degree in marketing. She is obsessed with organic
food and pets.
Mikuss
Age: 19
Education: Student
Hometown: Jelgava
Family: 1 turtle
Occupation: Travel blogger
Mikuss is a 19-year-old medical student. He grew up in a middle class Latvian family. His father was a captain, so Mikuss inherited a wanderlust from him.
Some allergies.
Competitive Analysis
We looked at several potential competing companies, and although none compete directly with Local Store App, they can still infringe on the business’ revenue & popularity. Local Store App has the opportunity to capitalize on this by bringing products from each company to create a one-stop shop without oversaturating the user’s selection.
The majority of the features between competitors were very similar, however the main differences that we noticed were:
- Native app vs no app
- Stores located in small towns vs located in large towns
- Delivery options vs no delivery options
- No combining options from major stores
Paper wireframes
Iteration
After creating our prototype from low fidelity wireframes, our team prepared a 6 question survey for participants to fill out before we began conducting a usability test. We asked 5 different participants to run through different scenarios in our prototype in hopes of garnering enough feedback to use for our next set of design iterations.
P0 Menu
Navigation menu has to be more simple and intuitive
P1 Cues
Users need cues for combining process
P2 Next Billion
Supplement pictograms with text explanation
Style
Choosing green, orange and pastel colors to create App style to express to users just how organic it is.
Hi-Fi prototype interactions
Takeaways
Impact:
The app makes users feel like mobile ordering really thinks about how to meet their needs and expectations. It helps users to bring variety in they meal.
What I learned:
The first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
“The app made it so easy to prepare exotic dishes! I hawe a greate pleasure to cook Pho Bo soupe at home, after we was back from Vietnam.”