About me

Hi there! I’m Sergejs Stepanovs, a passionate and experienced senior graphic designer with over 15 years of expertise in the field.
Throughout my career, I have worked in a full-service design agency, honing my skills in creating visually stunning and functional designs that not only solve problems for clients but also delight users. With a total of 18 years in visual design, I bring a wealth of knowledge and creativity to every project I undertake.


Bachelor Degree, Graphic Design, Baltic International Academy (2000-2004)
During my time at the Baltic International Academy, I completed a Bachelor Degree in Graphic Design. This comprehensive program provided me with a deep understanding of coloristic, composition, creative thinking, communications, and printing processes. Furthermore, I mastered design programs such as Illustrator, Photoshop, and InDesign, equipping me with the technical skills necessary to bring my creative visions to life.
Google UI/UX Design, Professional Certificate, Coursera (2021-2022)
In my pursuit of continuous growth and staying up-to-date with the latest industry trends, I recently completed the Google UI/UX Design course on Coursera. This course allowed me to apply my graphic design knowledge to the realm of user interfaces and user experience. Throughout the program, I became proficient in using Figma, understanding user journeys and flows, prototyping, ensuring usability, and wireframing.

My responsibilities

Throughout my career, I have had the pleasure of collaborating with renowned brands such as Schwarzkopf Professional, Indola, Audi, Volkswagen, and Splat. In these roles, my responsibilities included:

  • Designing and adapting advertising and promotional campaigns for clients
  • Implementing new style guides and ensuring brand identity consistency
  • Art direction in the Baltic, Scandinavian, and African markets
  • Ensuring compliance with style guides while creating eye-catching designs
  • Concept creation, logo design, and brand identity development
  • Wireframing, UI/UX design, HTML5 banner design, and simple video production
  • A/B testing to optimize designs and user experiences
  • Maintaining WordPress-based websites
  • Product and aerial photography/videography



Tech tools

I am proficient in using a range of industry-standard design tools, including Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Figma, Google WEB Designer, CapCut, Slack, MS Office, as well as artificial intelligence tools. I am comfortable working on both PC and Mac platforms. Additionally, I am currently in the process of mastering Davinci Resolve and starting with After Effects.

Work flow

My design process follows a user-centered approach, ensuring that the end product meets the needs and preferences of the target audience. Here is an overview of my workflow:

  • Conduct user research to understand the needs, goals, and preferences of the target audience.
  • Create wireframes to sketch out the layout and structure of the design solution.
  • Conduct usability studies to test the functionality and usability of the design solution.
  • Present the design solution to the client or stakeholders and incorporate their feedback.
  • I’m open to feedback and collaboration and can work as a leader or a team player.

I am fluent in Latvian, and Russian, also good in English. Additionally, I am currently learning Spanish, expanding my language skills.


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