About me
Hi there! I’m Sergejs Stepanovs, a passionate and experienced senior graphic designer with over 15 years of expertise in the field.
Throughout my career, I have worked in a full-service design agency, honing my skills in creating visually stunning and functional designs that not only solve problems for clients but also delight users. With a total of 18 years in visual design, I bring a wealth of knowledge and creativity to every project I undertake.
Education
Bachelor Degree, Graphic Design, Baltic International Academy (2000-2004)
During my time at the Baltic International Academy, I completed a Bachelor Degree in Graphic Design. This comprehensive program provided me with a deep understanding of coloristic, composition, creative thinking, communications, and printing processes. Furthermore, I mastered design programs such as Illustrator, Photoshop, and InDesign, equipping me with the technical skills necessary to bring my creative visions to life.
Google UI/UX Design, Professional Certificate, Coursera (2021-2022)
In my pursuit of continuous growth and staying up-to-date with the latest industry trends, I recently completed the Google UI/UX Design course on Coursera. This course allowed me to apply my graphic design knowledge to the realm of user interfaces and user experience. Throughout the program, I became proficient in using Figma, understanding user journeys and flows, prototyping, ensuring usability, and wireframing.
My responsibilities
Throughout my career, I have had the pleasure of collaborating with renowned brands such as Schwarzkopf Professional, Indola, Audi, Volkswagen, and Splat. In these roles, my responsibilities included:
- Designing and adapting advertising and promotional campaigns for clients
- Implementing new style guides and ensuring brand identity consistency
- Art direction in the Baltic, Scandinavian, and African markets
- Ensuring compliance with style guides while creating eye-catching designs
- Concept creation, logo design, and brand identity development
- Wireframing, UI/UX design, HTML5 banner design, and simple video production
- A/B testing to optimize designs and user experiences
- Maintaining WordPress-based websites
- Product and aerial photography/videography
Skills
Tech tools
I am proficient in using a range of industry-standard design tools, including Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Figma, Google WEB Designer, CapCut, Slack, MS Office, as well as artificial intelligence tools. I am comfortable working on both PC and Mac platforms. Additionally, I am currently in the process of mastering Davinci Resolve and starting with After Effects.
Work flow
My design process follows a user-centered approach, ensuring that the end product meets the needs and preferences of the target audience. Here is an overview of my workflow:
- Conduct user research to understand the needs, goals, and preferences of the target audience.
- Create wireframes to sketch out the layout and structure of the design solution.
- Conduct usability studies to test the functionality and usability of the design solution.
- Present the design solution to the client or stakeholders and incorporate their feedback.
- I’m open to feedback and collaboration and can work as a leader or a team player.
Languages
I am fluent in Latvian, and Russian, also good in English. Additionally, I am currently learning Spanish, expanding my language skills.